1. Which principle applies to advertising a pharmacy's professional services?
- Testimonials are encouraged to demonstrate quality
- Any advertising is permitted if the service is real
- Advertising must not be false, misleading or deceptive, must not create unreasonable expectations of benefit, and must not use testimonials about clinical care
- Only medicine advertising is regulated
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C. Advertising must not be false, misleading or deceptive, must not create unreasonable expectations of benefit, and must not use testimonials about clinical care
The national law restricts advertising of regulated health services, including the use of testimonials about clinical aspects of care, offers that encourage indiscriminate use, and claims of superiority that cannot be substantiated. These rules apply to websites and social media as well as to signage, and the practitioner is responsible for content they control.